Founder and Executive Director
Howie Shareff founded You Call This Yoga in 2007 as a business to share yoga that was adaptable for tired, worn baby boomers. As a 52-year-old practicing dentist and recreational athlete, he was managing his own severe arthritis for many years with gentle yoga. Howie also utilized yoga as part of his preparation and recovery from surgery. Through these experiences, he found that the benefits of yoga to enhance healing and comfort could be accessible to anybody willing to breathe, focus and mindfully move.
Howie’s philosophy about the business was that it served the community to improve social, emotional and physical health. He sought this to be a social entrepreneurial endeavor, where yoga that is accessible for all can be delivered by skilled, passionate, paid and professionally supported teachers. In 2010, Howie succeeded, with help from the NC Center for Nonprofits, in having You Call This Yoga recognized by the IRS as a 501c3 non-profit organization.
Since then, Howie has grown in the role as Executive Director through advice from the Small Business Center at Wake Tech, the Board of Directors of You Call This Yoga, and many coaches in our region. Howie also produces two educational shows: the You Call This Yoga Show (30 minute class) that airs on Raleigh Channel 10 and the You Call This Yoga YouTube channel, and the You Call This Yoga Internet TV Show (60-minute talk show about accessible yoga).
Currently, Howie stays young by engaging prospective yoga teachers, host partners, team members for YCTY, business partners and students. He welcomes your contact to learn more about you.